Trained in Psychology and Philosophy, Bhanita's introduction to the commercial world was via Saatchi's. Developing research, facilitation, planning and strategy skills on UK and international business including Johnson & Johnson MSD, Danone, McNeil Consumer and P&G, her experience spans NPD through to launch and beyond. top
Bruce is a Branding and Strategy Consultant with an in depth understanding of the e-commerce and new media marketplace. He's developed his expertise in wireless, working for clients One2One, 12snap and Freeserve. This is offset against a more traditional 'education', working with Unilever, British Airways, Barclays and SmithKline Beecham. He is currently operating as a freelance strategist. top
Trained as an anthropologist, Jason
now works as a market researcher and strategist, developing communication, technology
adoption and cultural change projects for companies and government organisations.
He writes regularly for several communications industry publications,
is a fellow of the Royal Anthropological Institute and a member of the
Market Research Society.
Nick Barham runs
ad agency BBH's cultural research unit.
Simon has over 7 years experience conducting
ethnographic research. He began with work based in India on youth and
popular Hindi cinema, going on to complete a PhD thesis based on 2 years
research in a north Indian city. This work focused on satellite television
households in the context of a changing media environment, locally and